Have you been thinking of developing an app for your business, but you’re not sure how it will add value or lead to increased revenue?
Budgeting for an app that you don’t need simply because it feels like the right time or because you want to stay ahead of the trends will be a waste of time and money. Even worse, think of the opportunity costs: you could have invested those resources into actually growing your business.
So you’re saying no one should develop an app?
Not at all.
In our mobile-first digital economy, a good app can be the simplest way to interface with customers or clients. It’s a great way to increase engagement and support customer loyalty.
Or at least, it can be.
There’s really no such thing as a good app (though there are definitely bad apps). Rather, an app can be ingeniously developed and have a gorgeous user interface, but if it solves a problem you don’t have, or speaks to a target market that has nothing to do with your own, well then it’s just a fancy exercise in digital technology.
The fact is, choosing to develop an app is a business question, not a technology question.
If you have a problem you need to solve, or an opportunity to grab, developing the right app may just be the means to realise your objective.
We speak from experience. We’ve seen clients who want to build a shiny new app because they read an article in Newsweek or because their nephew’s best friend developed an app in his bedroom and now he’s a millionaire.
That’s why our approach is always to consider your business as part of an integrated whole. We consider your current strategy and your objectives. We perform a competitor analysis. We think about what the market is doing. We look at your resources and target market.
And based on our experience, expertise and deep research, we might suggest that you forget about building an app and invest in improving your website. Or we might recommend a more robust digital strategy.
That said, if an app is right for your business, we can develop a really beautiful interface supported by technology designed to achieve your business goals. And we can give you all the tools you need to get the most out of your digital strategy.
Give Pixel Village a shout if you’re looking for effective digital tools to accelerate your business. We promise to listen patiently and respectfully to your app idea, no matter what it is.