The work starts here. The first step is to understand your specific needs, and how that aligns with how people search. We Do extensive research at this phase and provide you with our findings. And the truth is, the learning never stops. Throughout the campaign we are constantly looking at analytical insights provided from Adwords and Google Analytics to see what we can do better. We tweak, change, modify, improve to ensure you are always getting the best results.
Once we have the “green light”, within hours, your ads are right up there competing in the Google PPC ad space. With cost-per-click (CPC) bidding, you’re charged only when someone is interested enough to click your ad. You tell AdWords the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less. It is our job to continually suggest changes and make improvements to the campaign to ensure better “bang for buck”
Besides the ongoing to the text ads, we also will start to implement other forms of proven Google products to increase conversions and brand awareness. Email, youtube, display adverts all form part of our arsenal, and before you know, your brand will be top of mind. Not convinced? Give us a try… there are no fixed term contracts, so you can see the ROI without ever worrying about being tied down. With our combined knowledge of UI/UX and online advertising, it is a formula that can change your business.
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