OHRSOM Student

Student Outreach

Build Corporate Identity and implement various brand campaigns for Ohrsom Student, a community outreach organisation offering deeply enriching cultural experiences to Jewish youth in South Africa. The balance here was tricky – the campaigns and CI had to be fresh and vibrant, but aligned and in-step with a heritage that is 3,000 years old. Fortunately, we didn’t have to go all King Solomon on this one – nothing was cut in two, there were no half-measures, and we were able to incorporate both the old and the new in something entirely unique.